Marketplace UX & UI Redesign
WiFETCH
WiFetch, a Barbados-based innovation marketplace, set out to make on-demand delivery accessible to both urban and rural communities.
The platform connects local businesses and individuals by enabling “anything, anywhere” delivery.
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01
The challenge
One of the biggest issues was the checkout experience. Customers could only add items to their cart from one shop at a time, which created friction and limited the value of the platform as a true marketplace. WiFetch needed a redesigned experience that supported multi-shop orders while keeping checkout simple and intuitive.
02
Process
Process
Current State Analysis: Investigated existing product flows and UI to identify key usability issues and pain points.
User Experience Strategy: Focused on streamlining checkout, order tracking, and product discovery to ensure a frictionless delivery experience.
Redesign & Prototyping: Created new UI designs and interactive prototypes for critical journeys, validating improvements before development.
Collaboration: Worked closely with product and development teams to ensure the new design aligned with business objectives and technical feasibility.
03
Solution
A modernized, user-centered redesign of WiFetch’s marketplace that improved customer flows, simplified interactions, and enhanced the overall look and feel. The design supported WiFetch’s mission of bringing reliable delivery solutions to rural areas and local communities.
04
Impact
Delivered a cleaner, more efficient user experience, making it easier for customers to order and track deliveries.
Helped WiFetch strengthen its position as an innovation marketplace that supports both businesses and communities.
Provided a future-proof foundation for new product features and marketplace growt
