InControl App keeps you in touch with your Land Rover when you’re not in your vehicle, delivering greater control than ever before over security and comfort settings.
Conducted competitor benchmarking on 50+ automotive apps and gathered user insights through surveys, app store reviews, and stakeholder interviews.
Created low- to high-fidelity wireframes in Sketch and Figma; developed interactive prototypes to validate design decisions.
Built reusable UI components and style guides in Zeplin to ensure brand consistency and developer efficiency across iOS and Android.
Worked closely with developers, QA, and product managers to ensure seamless implementation, conducting iterative reviews for accuracy.
Delivered a premium, intuitive mobile experience aligned with Land Rover's brand, improving feature discoverability and user satisfaction metrics.
Having the privilege of working with such an amazing team of skilled professionals makes it easier to plan ahead and think forward, as everyone's voice is heard.
A single feature can have many paths — and not all of them are good. Being prepared for different scenarios helps reduce the risk of user experience failure.
Our designs are guided by data and user insights, ensuring optimal usability and impactful user experiences.
Strong communication skills combined with determination to ensure product success.
Working in the Connected Car department on innovative, leading automotive technology. Highly agile and focused on delivering high-end native app experiences. At the time, I was mentoring and leading three designers, providing them with direction and support. I was responsible for problem-solving and applying user-centered design principles. I could rapidly prototype solutions, offering live previews of interactions and transitions, as well as conduct research and analyze current users to shape the new InControl into a much stronger, high-quality product.
The problem: The previous version of the app presented several challenges for customers, including limited accessibility to frequently used features, instability, and insufficient data on journeys and brand experience. These issues could lead to user frustration, drive customers to third-party apps, and ultimately result in lost users.
The solution: Collaborated closely with product owners and developers to validate ideas and ensure that solutions could be implemented effectively and functioned as intended.
Created high-fidelity, interactive prototypes with animated JSON and SVG assets using modern tools, ensuring they were developer-ready.
The JLR portfolio apps had an inconsistent brand experience and were not always optimal. I worked for six months on creating a unified brand strategy and improving the digital presence of the app product portfolio.
