Kinto Join, part of Toyota’s Kinto mobility brand, set out to reimagine urban mobility by creating digital solutions that enable smarter, more sustainable travel. The challenge was to design mobile and web applications that make it easy for users to plan, share, and manage journeys — while ensuring seamless experiences across platforms.
Explored user behaviors around commuting, ride-sharing, and mobility services to understand what motivates adoption and where friction exists.
UX & UI Design: Led the design of mobile and web interfaces, ensuring a unified experience across devices.
Mapped out end-to-end user journeys for commuters, carpoolers, and fleet managers to optimize flows for different audiences.
Built and iterated on interactive prototypes to validate usability and refine functionality.
Solution A set of mobility applications (mobile and web) that enable users to easily plan and share journeys, reduce commuting stress, and encourage more sustainable travel choices. The design balanced simplicity, clarity, and trust to encourage adoption.
Delivered user-centered mobility apps that support Toyota’s Kinto vision of sustainable, connected mobility.
Improved cross-platform consistency, ensuring a seamless experience between web and mobile.
Helped Kinto Join position itself as a trusted digital mobility service within Toyota’s growing ecosystem.
