As the UI/UX Lead for Toyota Financial Services project, I was responsible for driving the end-to-end design process of a Financial Calculator App — from discovery to development. Working closely with one of the UK’s leading automotive finance providers, my role involved uncovering user needs, mapping financial journeys, and designing intuitive interfaces that simplify complex financing decisions.
In addition to the app, I also designed supporting digital marketing assets, ensuring cohesive visual storytelling across channels.
Designed a conceptual app that provides users with structured, interactive learning experiences, focusing on clarity, engagement, and accessibility.
Created a user-friendly web application that helps organizations deliver and track HR-related knowledge checks, emphasizing simplicity, usability, and effective information delivery.
